Florida Keys: new "Connect & Protect" campaign

Turtle "Captain Morgan" enjoys the salad (c) Turtle Hospital

Florida Keys & Key West focus on tourism The Florida Keys & Key West Tourism Office is showing visitors the new "Connect & Protect" campaign on how to experience the uniqueness and diversity of "The Keys" while helping protect and preserve nature. Florida Keys & Key West's Marketing Director, Stacey Mitchell, explains: "Nature and the environment, sustainability and a memorable holiday with great experiences are not mutually exclusive. With 'Connect & Protect' we invite our guests to do the same. Our partners in tour operators and travel agencies are critical to getting this message across. " Prior to travel Before going on the 180 km long chain of islands for holidaymakers, they should learn about the flora and fauna on the Keys and learn why their protection is so important. The official website of the Florida Keys & Key West is a good information platform and also offers numerous opportunities to explore the island paradise in a sustainable and environmentally friendly way: www.fla-keys.com/eco-tourism and www.fla-keys.com/green-travel. Information about the Florida Keys National Marine Sanctuary can be found at: www.floridakeys.noaa.gov/visitor_information/. Non-toxic sunscreen Sunscreen is essential on the Florida Keys. When refreshed after cooling in the cool water, the sensitive ecosystem of the coral reef is often affected by the chemicals in the sunscreen. That's why visitors should look after a sunscreen that does not attack the reef. Natural cosmetics manufacturers offer sun protection without oxybenzone which is dangerous for coral reefs. Sustainably explore the Florida Keys & Key West For those who want to snorkel or scuba dive, the Florida Keys National Marine Sanctuary has developed a certificate that recognizes vendors who care about sustainability and responsible environmental practices. More than 30 of these so-called "Blue Star" providers promise unforgettable adventures and experiences in Key Largo, Islamorada, Marathon, Big Pine Key and Key West. Contribute locally to protect the coral reef In Key Largo, the Coral Reef Restoration Foundation regularly provides programs for locals and visitors that enable them to play an active role in protecting the coral reef. The Coral Restoration Foundation is committed to reforesting the reef by planting new coral and planting it in the reef. As a rule, the day for the new volunteers starts with a training and information unit. Then we go out to the reef supported by a local dive enter to plant the little offspring and promote the growth of the reef. Only certified divers are approved for the programs of the Coral Reef Restoration Foundation. Dates can be arranged at www.coralrestoration.org/dive-programs.

Coral Restoration Foundation (c) Tim Grollimund Florida Keys News Bureau

Scubadiving at Key Largo (c) Bob Care Florida Keys News Bureau